SUPPORT FOR CONTRACTORS
Contractors electrifying homes are seeing higher
revenue per project, more repeat business, and less
seasonality through service diversification.

Market Momentum is Accelerating
20-30%*
Heat pump adoption growth per year in California
What's driving this? +
California is accelerating heat pump adoption.
Tighter efficiency targets, strong local/utility incentives, and major improvements in comfort and performance are pushing heat pumps into the mainstream.
✓ Better comfort, quieter tech — variable-speed heat pumps can reduce temperature swings and run at steadier, lower sound levels
✓ Utility + state incentives — rebates and program support can reduce upfront cost (availability varies by program, region, and funding)
✓ Stricter energy & emissions goals — high-efficiency electric HVAC helps homes meet modern requirements and expectations
Sources: CEC: Six Million Heat Pumps, Canary Media: State Heat Pump Plan
30%*
Expected EV share of new car sales in the next few years
What does this mean for you? +
Every EV needs a charger — and most homes need electrical upgrades.
This creates steady demand for electricians and Electric Vehicle Supply Equipment (EVSE) installers.
✓ Level 2 charger installs — $500-$2,000+ per job
✓ Panel upgrades — many homes need 200A service
✓ Recurring customers — EV owners often electrify more
*Source - BloombergNEF Ev Outlook
$2-3 Billion*
Estimated annual funding California invests in residential energy programs and electrification incentives
Where does this money come from? +
California supports customers through multiple funding streams.
State, utility, and climate programs help reduce costs and support upgrades at scale.
✓ Public Purpose Programs (PPP) — ~$2.6B/year statewide
✓ Cap-and-trade climate funds — $200–300M/year for decarbonization
✓ Utility + CCA programs — rebates and market transformation pilots
✓ Regional Energy Networks (RENs) — local delivery of home upgrade programs
*Sources - CPUC Public Purpose Programs, CEC Building Decarbonization
Higher revenue per project
Electrification projects can deliver significantly higher revenue and margin per
project by bundling multiple products and services into one home upgrade plan.
Total Project Value
Traditional HVAC
Electrification
Example only. Project values vary greatly by scope, pricing, market conditions and other factors.
More repeat business
In many cases, customers return within 12–36 months to complete additional
electrification upgrades. By offering multiple electrification services, businesses see
dramatic revenue growth.
Example only. Business growth varies greatly based on market factors, service offerings, capacity and other factors.
More consistent work
Demand for home services rises and falls with the seasons. For
heating and cooling contractors, summer heat waves and winter
cold snaps drive customer demand. Roofing ramps up before the
rainy season and repairs spike during it. Solar interest climbs after
high summer bills. Plumbing and water heating stay relatively
steady. By diversifying your offerings and providing
electrification-centered services — you can keep crews busy in
the shoulder months and smooth out revenue.
Seasonal Demand by Trade
Example only. Seasonal demand patterns vary by trade, location, and individual business.
Easier Than You Think
Transitioning a traditional trade into electrification can be done in a few months with:
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No-cost or targeted trainings to upskill your team
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Tools that simplify estimates, savings, and incentive processing
Support Built for
Contractors
Contractors
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Serve More Customers
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Help Customers Save
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Upskill Your Team